pop!A-RAZZI: Louis Vuitton Launch

Jewelry displays nestled in mounds of mums
The decor included moss and live trees
Rentals by Taylor Creative
Oliver Cheng Catering - Champagne upon entry, a perfect way to start the night
Dinner table and luggage display
Luggage Display
Floral Monogram at entrance

Love their interpretation of the chess board
Loves her shoes!
DJ Sky Nellor
Wishing tree

Louis Vuitton 2010 Cruise Collection Launch Party
Louis Vuitton Saks Lifestyle - NY, NY

Genius David Beahm has taken the in-store event concept to a whole new level! Inside the launch of Louis Vuitton's 2010 Cruise Collection and concept boutique inside Saks Fifth Avenue, the brand brought their holiday catalog to life. In my last post I featured the catalog which took you through six tales inside of this fantastic wonderland and this party was no less extravagant.

With less than 2 and a half hours to set-up, David and his team were able to construct a phenomenal extravaganza of pure luxuriousness which included Artisans from Louis Vuitton's workshop in France who spent the evening showcasing their craft, mounds of mums displaying their jewelry, models in garden themed vignettes and the centerpiece at the entrance to the event a wishing tree, where guests were encouraged to answer the question "Where will your journey take you?" Louis Vuitton plans to include some of the messages in their seasonal display at it's Fifth Avenue store.

Sounds like a fab night and as a send off guests were treated to small bouquets of flowers. Here's my virtual nosegay for you. Ciao! Until next time...

Photo: Jeff Thomas/ImageCapture
Photo by Andrew H. Walker/Getty Images North America